A sales letter is an important tool for shaping the way customers think of you. Have you ever tried (or been tasked with) writing a sales letter?A video sales letter (VSL) is a video that serves as a sales pitch, much like a written sales letter. The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics. My name is Telvis Thompson, and I want to introduce to you a better option than the Caf, PITT, or even Pizza Hut! I am opening a new restaurant on campus. The Story: This is the heart of any good sales letter. The story is where you get to flesh out the symptoms and cravings your ideal clients are experiencing. For each example, I'm going to deconstruct exactly what made it so effective, then tell you how to apply it in your funnel. Make them feel the pain.