This sales letter introduces a new beauty product called "Fair and Beauty Lotion" to Gracemel Kim, general manager of PPKK Beauty Clinic. Now with the manpower in place, it was time for us to figure out how to let our clients know about this "new" service we would be offering.In this article, we provide a stepbystep guide to help you write an effective letter to sell a product with a template, sample and tips. How to Punch Up a Sales Letter: 18 Easy Tactics. We are pleased to announce the launch of ———–(product name), a sample of which we include in this letter. The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics. Have you ever tried (or been tasked with) writing a sales letter? I am writing to express my strong interest in the Enterprise Software Sales position at SpinRolling. More detailed information is listed below.