An overview of a trademark application and maintenance process. Step 1: Is a trademark application right for you?Start using your name as a trademark, and put the â„¢ symbol after it in every prominent place you use it. The check must be made payable to the Department of State. A trademark ensures your business name stays oneofakind. Search trademarks, apply to register your trademark, protect against scams, maintain your registration, laws and rules. Explore the differences between a business name and a trademark. Learn how to trademark a company name and ensure your brand is legally protected. This FindLaw article is a robust guide to information and resources to help small-business owners protect their trademarks and brand identities. Even though you have some common-law protections, a federal trademark for your business name is important to protect your brand identity.