To apply, use the Trademark Electronic Application System (TEAS) to complete the initial application. The initial application form has two filing options.The logo you submit must be a digital image rather than a photo of a hand drawing. Your application must include a clear "drawing" or depiction of the trademark you want to register. Logos are protected with a trademark, not a copyright. The process to apply for trademark registration has several steps. If you use your mark in interstate commerce, you can apply to register it with the United States Patent and Trademark Office (USPTO). If you use your mark in interstate commerce, you can apply to register it with the United States Patent and Trademark Office (USPTO). A trademark is a sign that distinguishes your goods or services from those of other businesses. It can be a word, phrase, logo, or even distinctive packaging.