You can not register marks that are inherently offensive or obscene. You can not register marks that are generic that simply name a type or class or product or service. For example, you can't trademark “lamp” for a company that makes lamps.
Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State's bizfile California portal, in person at the Sacramento office, or through the mail.
Likelihood of confusion is a common reason for refusal of a trademark application. The USPTO will review your application and compare your mark to any existing trademark applications or registered trademarks.
Using a trade mark without permission is considered trade mark infringement and can result in serious consequences. Infringing on someone else's trade mark rights can result in liability for damages and penalties, which can be substantial.
With trademarks, the entire process can be completed online pretty easily, even if you do it yourself without hiring an attorney.
A brand is a name that provides a unique identity to a company. A trademark is a legal protection that protects the brand's identity from being copied. The brand name is associated with the work environment and the purpose and reputation of the brand. A trademark is associated with a logo, color combination, and logo.
Citing a registered trademark is done by including the year of issuing the patent, the name(s) of the inventor(s), and the title of the patent.
Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State's bizfile California portal, in person at the Sacramento office, or through the mail.
The Swoosh has appeared alongside the trademark "Just Do It" since 1988. Together, these two make up the core of Nike's brand, and has been the face of the company, with many high-profile athletes and sports teams around the world sporting the logos.