You must complete a separate Application if the mark is both a Trademark and a Service Mark. •. A logo trademark is a graphic image used to identify your brand as distinct from others.Step 1: Determine if you need a trademark registration. The purpose of filing an FBN is to ensure that consumers have access to the name and address of the owners of a business. Your application must include a clear "drawing" or depiction of the trademark you want to register. Contra Costa College has three versions of an official logo. The logos are not to be altered in any way. Gov Logo. FederalRegister. Stay up to date with the Rule Changes. Yelp logo , Yelp burst and related marks are registered trademarks of Yelp.