File and register a trademark to protect your business name or product name. Applying to register a trademark is simple and affordable with LegalZoom.Filing for a trademark can protect your brand. This simple guide talks you through filing the paperwork, what it costs, and more. Find out how to get started with this easytofollow explanation of how the registration process works, how much it costs, how long it takes and more. Complete our easy online questionnaire. The USPTO accepts trademark applications online, or you can use a trademark filing service. Either way, you must provide: Your filing basis. The short answer is Yes! Legalzoom is not ideal for trademark registration.