You do not have to register your mark to acquire common law rights to it. Registering your mark with the Texas Secretary of State provides certain benefits:.Trademark Application - Application for registration of a trademark or service mark. Rev. Applying for a Texas trademark registration is easy. Just fill out the Trademark or Service Mark Application Form, which can be obtained online. Filing Trademark Registration: We handle the paperwork needed to register your trademark, whether it's your business name, logo, or slogan. Cohn Legal, PLLC: Boutique legal firm offering trademark services to startups in Houston, Texas. Protect your brand with our expert attorneys. Call Houston trademark attorney at no charge to discuss registering your trademarks and logos with the United States Patent and Trademark Office. Federal registration is not required to establish rights in a trademark.