Federal Registration Requirements. Step 1: Is a trademark application right for you?You can not register a trademark for free. The cost of attaining a trademark varies depending upon the filing basis selected, and which initial application form is used. IP Watchdog provides an overview of the costs in filing and obtaining a US patent including estimated patent attorney fees. Here's my method and the EASIEST Way To Trademark a Name or Logo. Oh yes, you do have to pay application fees. Before you apply to register a trademark, conduct a clearance search to see if someone else already registered that trademark or a similar one. One reason trademark applications are rejected is because the trademark is too similar to one that is already registered. Toffee" had no problems with other marks, but King didn't pay enough fees.