You must complete a separate Application if the mark is both a Trademark and a Service Mark. •. Learn how to protect your trademark through the federal registration process.To access the Trademark Electronic Application System (TEAS), you need to log in to a USPTO. Gov account with two-step authentication. A word mark protects the brand's words, while a logo mark protects the brand's design element. Learn how to trademark your logo with this comprehensive guide. Talk to an experienced Los Angeles trademark attorney today. Our trademark lawyers work with you to navigate the trademark selection process and will conduct and analyze trademark searches. The timeline for a trademark application with the USPTO is notoriously slow. What is a trademark?