File and register a trademark to protect your business name or product name. Applying to register a trademark is simple and affordable with LegalZoom.Applying for a trademark (or servicemark) in Florida only takes a few steps. The first step is to fill out a trademark application. Find out how to get started with this easytofollow explanation of how the registration process works, how much it costs, how long it takes and more. It's important to use a trademark lawyer rather than a DIY service like Trademarkia or Legal Zoom for your trademark registration. Trademark and Service Mark. Your Filing Options. The application process usually takes 12 to 18 months. The best trademark approach for a specific business niche in the Miami-Dade area.