The check must be made payable to the Department of State. The State provides registration information for trademarks and patents.Online Learn about: Download an application to register a trademark. A federal registrant is entitled to use the ® symbol while a state trademark registration does not confer the right to use the ® symbol, only the ™ symbol. Registering your New York Trademark or Servicemark will prevent copycats from confusing customers and damaging your reputation. For a successful trademark registration, the mark must clearly indicate the proprietary company of the goods or services. Start your trademark application in New York with Empire Business Law. Call us today for expert assistance with registering your brand's trademark. To be eligible for trademark protection, the personal name should be used in connection with a business, product, or service. The first step in the trademark application process is searching for your business name on the USPTO electronic records.