Please read the instructions prior to completing this form; attach additional sheets as needed. 1. For a successful trademark registration, the mark must clearly indicate the proprietary company of the goods or services.The USPTO outlines very clear guidelines for what is acceptable in a logo application. To apply, use the Trademark Electronic Application System (TEAS) to complete the initial application. The initial application form has two filing options. Registering your New York Trademark or Servicemark will prevent copycats from confusing customers and damaging your reputation. The New York registration statute sets out substantially the same statutory bars to registration as those set out in. Section 2 of the Lanham Act (N. Do you have a name or logo you're using to advertise your business? You might have a trademark.