A trademark typically protects brand names and logos used on goods and services. A patent protects an invention.Start using your name as a trademark, and put the â„¢ symbol after it in every prominent place you use it. Learn how to protect your trademark through the federal registration process. To trademark a name, you have to file a trademark application with the United States Patent and Trademark Office (USPTO). Explore the differences between a business name and a trademark. Learn how to trademark a company name and ensure your brand is legally protected. Search trademarks, apply to register your trademark, protect against scams, maintain your registration, laws and rules. Once you've found a suitable trademark name, prepare then submit an application to the USPTO. Trademark your business or product name with all the information you need to choose a distinctive mark, register it with the USPTO, and fight infringement.