File and register a trademark to protect your business name or product name. Applying to register a trademark is simple and affordable with LegalZoom.ATTORNEY ADVERTISEMENT: Attorneys advertised on this site are independent attorneys. See the attorney in your area who's responsible for this advertisement. Filing for a trademark can protect your brand. This simple guide talks you through filing the paperwork, what it costs, and more. It's known that LegalZoom will help you reduce paperwork and better your time management. Hiring a lawyer for the trademark registration process certainly isn't a requirement, but it can ensure that you receive the protection you deserve. The trade or service mark registration process is a lengthy and involved one that may take from six months up to several years. Before you begin to attempt to establish your right to a common law trademark, you should make sure that no one else is already using the mark.