Filing a trademark registers a logo or slogan to be displayed on goods or services for public record. Trademarks also are referred to as service marks.Your application must include a clear "drawing" or depiction of the trademark you want to register. A logo trademark is a graphic image used to identify your brand as distinct from others. A guide to finding information on trademarks such as fees, forms, terms and searching techniques for both US and International trademarks. Learn how to protect your trademark through the federal registration process. Note: After three unsuccessful attempts, you will be locked out of your account. Complete dozens of MVD services online without visiting an MVD location. Select express services are available without an account. Out of the Line and.