Please contact the trademark lawyers at Sierra IP Law, PC today for assistance with trademark applications and other trademark issues. An overview of a trademark application and maintenance process.Step 1: Is a trademark application right for you? In addition, the date you submit your application to the USPTO will become your priority date. Here is a step-by-step guide walking you through the process of successfully registering a state-level trademark in California. Experienced trademark attorneys working with Sacramento, California companies and businesses. Free Consultations and Flat Fee Pricing. You can file an application to register your trademark or service mark with an intenttouse (ITU) filing basis. Publication: The application is published 18 months after the filing date or priority date, making it available to the public. Priority date refers to the earliest filing date in a family of patent applications.