Registering your trademark helps you prevent others from using a similar brand for selling related goods or services. An example might be: the Coca Cola brand.Find the answers to frequently asked questions about the Trademarks and Service Marks unit. Please contact the trademark lawyers at Sierra IP Law, PC today for assistance with trademark applications and other trademark issues. Trademarks, patents, and copyrights are different types of intellectual property. The USPTO grants patents and registers trademarks. A trademark typically protects brand names and logos used on goods and services. A patent protects an invention. We're going to talk about how to file your own trademark application with the united states patent and trademark office. The mission of the U.S. Patent and Trademark Office (USPTO) is to drive U.S. innovation, inclusive capitalism, and global competitiveness.