You also may not use more of the mark than is necessary to identify the trademark owner and its products or services. So, for example, you cannot use a third party's logo when a simple word mark would be sufficient.
Trademark protection is limited to the specific goods and services with which a mark is registered and geographic regions. Moreover, trademarks must maintain their distinctiveness, or protection can lapse, and certain marks, like generic terms, cannot be protected at all.
Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State's bizfile California portal, in person at the Sacramento office, or through the mail.
Weak Trademarks Generic trademarks cannot be protected under trademark law. Generic trademarks are those that describe a product or category of goods or have suffered genericide. A trademark can be one of the most valuable assets a company owns, therefore it is best to create the strongest possible trademark.
Bona fide means in good faith, genuine, authentic. It is the opposite of deceitful or fraudulent. In the context of an ITU application, the applicant's intent to use the trademark in the future must be bona fide.
The most important limitation lies in what can be trademarked. While the possibilities are nearly limitless, trademarks may not protect IP that is functional, without territorial restrictions, subject to fair use, or distributed downstream after a sale by the IP owner.
How Long Will My California Trademark or Servicemark Registration Take to Complete? Top of Page. The registration process may typically take around four to six weeks to wrap up.
Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State's bizfile California portal, in person at the Sacramento office, or through the mail.
Trademarks Online: Applications to file a Trademark or Service Mark registration can be submitted online through the California Secretary of State's bizfile California portal, in person at the Sacramento office, or through the mail.
Definition of Trademark A trademark is used to identify goods made by a specific producer. Tom's distinctive logo would be one such example, but trademarks can also take the forms of phrases, words, or symbols. Distinctive sounds, scents, or even shapes and colors can also be registered as trademarks.