What is the filing fee for a trademark? Information is available in the Trademark fees section of the Fee schedule.You must complete a separate Application if the mark is both a Trademark and a Service Mark. •. When you need assistance Registering Your Company's Trademarks, turn to the experienced business lawyers at Finkel Law Group. Under the California Trademark Law, a person must have used the mark in commerce in order to perfect rights in it. Here is a step-by-step guide walking you through the process of successfully registering a state-level trademark in California. For example, if your brand is "ABC," you may want to register "ABC" as the word mark and the logo design as the logo mark. In general, you can choose to register and trademark a name, logo, or slogan in your application. County of Santa Clara. State or Federal Filing?