Learn how to protect your trademark through the federal registration process. An overview of a trademark application and maintenance process.Step 1: Is a trademark application right for you? Here you'll find what you need to know if you know nothing about patents. We'll take you from "What is a patent?" to assistance with the application process. (73) Filing an application without an attorney is possible, but even with some guidance it is definitely not without its challenges. This eBook provides practical guidance for filing and successfully registering a trademark application with the USPTO. Patents, trademarks, and copyrights can help protect you from legal problems down the road. Learn the basics about them and how they differ. Rumor has it that Swift advised Travis Kelce to file trademark applications to protect his name in addition to other phrases.