Fill out the contact form or call us at 914-949-9550 to schedule your free consultation. Step 1: Is a trademark application right for you?File and register a trademark to protect your business name or product name. Applying to register a trademark is simple and affordable with LegalZoom. Doityourself trademark registration Tips. Work directly with you on your trademark filing. Register your logo, brand name, or tagline (also called a "slogan") as a trademark with the US Patent and Trademark Office (USPTO) before anyone else does. I always recommend using an attorney.