A logo trademark is a graphic image used to identify your brand as distinct from others. Learn how to protect your trademark through the federal registration process.When you trademark a logo with words, you can only protect that exact logo. If the logo's design changes, the new version isn't protected. The forms and instructions for filing a trademark or service mark are available on this Site. A trademark solidifies your ownership of your intellectual property. By simply creating and using a logo, you automatically have the sole right to use it. (2) Someone who wants to trademark a line of clothing (e.g. , a designer name or a brand name) uses Class 25 registration. All trademark and service mark transactions must be submitted online at INBiz.in.gov.