To record the issuance of 10,000 shares of stock for cash. A company issues common stock to raise money, so the debit will always be to cash.Master Issuing Common Stock for Assets or Services with free video lessons, step-by-step explanations, practice problems, examples, and FAQs. This video reviews three scenarios: 1) Issuing common stock for cash. 2) Issuing preferred stock for cash. Upon issuance, common stock is generally recorded at its fair value, which is typically the amount of proceeds received. Prepare the general journal entry to record this transaction. In this presentation we will record a transaction related to the issuance of common stock. Common stock is a way for investors to get dividends, or rewards, and possibly own more valuable slices if the company does well. We're going to go through a series of questions to explain how to account for common stock.