The journal entries are similar to those for issuing stock for cash. In this case, the value of either the stock or the asset must be known.Master Issuing Common Stock for Assets or Services with free video lessons, step-by-step explanations, practice problems, examples, and FAQs. This section demonstrates how to account for stock transactions. Stock issued for cash Corporations may issue stock for cash. "Issue" means to sell the shares of stock for the first time. If the company issues only one type of stock, it is common stock. When issuing par value stock, the selling price can be equal to or greater than the par value. Debit: The account named 'Cash' is debited, recording an increase in the company's assets. No formal journal entry is required for stock authorization; the number of shares authorized is disclosed in the financial statements. 2.