As you saw in the video, stock can be issued for cash or for other assets. This video shows how to record a journal entry for a stock issuance.A company issues common stock to raise money, so the debit will always be to cash. We recording stock issued from the company we the company will receive cash from investors. 1. General Accounting will determine your department's JV number series. Professor Guay's research focuses on the design of executive compensation contracts, stock-based incentives, corporate governance, financial reporting quality. A company issues common stock to raise money, so the debit will always be to cash.