Understand the goals and objectives of each party involved in the marketing agreement. Identify the roles and responsibilities of each party.This joint marketing agreement template will help establish a formal relationship between two parties who wish to engage in joint marketing efforts. Joint marketing agreements are contracts that allow companies to market for each other and share audiences. Learn how to manage these agreements. Filed with the Securities and Exchange Commission. Joint Marketing Agreement. Sample Business Contracts. At Woods Lonergan, we can help you draft or review your joint venture agreement before you sign it so you can understand your responsibilities and rights. All forms and documents will be accepted electronically.