A cover letter lets you tell your employment story with some freedom to express yourself. You can explain your qualifications more fully.Include the position title you are pursuing and how you found out about the opening. Each cover letter should highlight your skills and experiences that match with the qualifications of the job you are applying for. The objective is to introduce yourself, showcase your qualifications, and express your enthusiasm for the position. A cover letter usually is three paragraphs long and outlines why you are applying for a specific position, a brief overview of your professional background. You want to start your introduction explaining who you are right now. Dear Hiring Manager: I wanted to express my sincere interest in the Business Development Manager position at Pseudo. State which position you are applying for, and how you found out about it. Express what is attracting you to work for this organization and in this position.