A good cover letter puts your résumé in context and persuades the prospective employer that you are a good match for the position in question. Be outgoing: Grab the hiring manager's attention using a personal contact, a compliment, or specific company knowledge as you express your interest in the job.➢ Does NOT simply restate your resume. Demonstrate how your background, academics, skills, and training make you an ideal fit for the position. Include an introductory cover letter with each resume you send to employers. They are usually one page.