1. Enter the CEO's printed name in the designated field. You will need to include up to 3 job ID's from Step 2 to identify the positions for which you wish to apply.Complete and Save PDF electronically. "Good to Great" is a seminal work that explores the transformation of ordinary companies into exceptional ones. Analysing 28 companies over 30 years. My content agency (FounderBrands) is growing like crazy. Front's CEO and co-founder Mathilde Collin shares why a founder's discipline matters more than vision, unveiling her own best practices and templates.