Take a look at some of Pure Michigan Talent Connect's tips and pointers to assist in making your resume and cover letter the best it can be! Identify one or two of your strongest qualifications and clearly explain how these skills apply to the job.Customize your resume using keywords described in the job posting. Don't go overboard repeating keywords; 2-3 times will suffice. Profile information is stored in the system to make future applications faster and easier, but postings may have unique requirements or questions to address. Use the following information as a guideline to create your first resume and cover letter or tailor the ones you already have. Identify the job you are applying for and state how and why you are a good fit. Customize your letter: Customize the letter to the job you're applying for. This helps you to show your enthusiasm for the role. Explain your past positions, experiences, and skill set.