Address your cover letter to a specific person. Take a look at some of Pure Michigan Talent Connect's tips and pointers to assist in making your resume and cover letter the best it can be!Identify the job you are applying for and state how and why you are a good fit. WHO Who did your job help? The company, clients, customers? The most traditional way to address a cover letter is to use the person's first and last name, including "Mr." or "Ms. " (for example, "Dear Ms. Figure out who this person is and their title. A referral cover letter is a job application document that mentions a mutual contact you share with the hiring manager. Names, addresses and phone numbers of references.