Include significant key words listed in the job description. Match your skills to the job.Cover letters should be tailored for each job application. Providing professional resume writing services for Oakland and the Bay Area including San Francisco, Berkeley, Walnut Creek. Anyone have any guidance on cover letter or resumes for a BC job? I feel like I've heard they need to be specific. When written well, a cover letter can encourage a prospective employer to read your resume and contact you for an interview. The Second Paragraph (The Hook): This paragraph should define some examples of the work performed and results achieved. It should be connected to your resume. A cover letter is rarely required, so you have not blown your chances of being hired, but you have missed an opportunity to highlight something on your resume.