First paragraph should grab the reader's attention. A cover letter is a one-page story, directed to a particular position or employer.Focus on starting with a compelling hook and captivating content. A resume's primary function is to showcase your talents and skills to an employer-clearly, convincingly and quickly. A: Know that potential employers don't always actually read cover letters thoroughly, if at all. 3 Referrals can also give the hiring manager additional context on a candidate and their work background. Note.