First paragraph should grab the reader's attention. A cover letter is a one-page story, directed to a particular position or employer.Focus on starting with a compelling hook and captivating content. A resume's primary function is to showcase your talents and skills to an employer-clearly, convincingly and quickly. A: Know that potential employers don't always actually read cover letters thoroughly, if at all. 3 Referrals can also give the hiring manager additional context on a candidate and their work background. Note. I would think that to competent hiring managers, it won't matter if you clearly and concisely lay out your skills and experience. State the position you are applying for, how you found out about it, and ask for consideration based on your skills and experiences you have to offer. Always follow the instructions in the job listing. Your last paragraph should make it easy for the person to contact you.