The links and tools cited below provide assistance to job seekers who are applying for employment opportunities. A good cover letter puts your résumé in context and persuades the prospective employer that you are a good match for the position in question.Point out your practical work experience, specific achievements, and unique qualifications. Call attention to elements of your background. Education, leadership, experience – that are relevant to a position you are seeking. Provide context for HOW you used it in your work history. Cover letter should not exceed one page. And now in the right column, start writing down how you can match up to the advertised qualifications. Here's an example for my latest role. Write your letter in a way that shows how you want to benefit the company instead of going on at length about how this job will fulfill your personal goals.