Learn about how investors should evaluate bond performance. See how the maturity of a bond can impact its exposure to interest rate risk.An Economic Expansion. 2. Increase in Government Deficit. 3. What factors might increase the demand for bonds? As demand for bonds increases, so do bond prices and bondholder returns. The many different kinds of bonds. A discount factor for a particular term gives the value today, of one unit of currency due at the end of that term. Prices, Discount Factors, and Arbitrage. The factors that will shift the demand for bonds are: Inflation: High rates of inflation refer to people have more money in their hands.