An asset sale gives the buyer a clean slate even if they continue using the old company's name. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation.In a stock sale, the buyer acquires equity from the target company's shareholders. An asset sale otherwise known as an asset deal or asset purchase is a special type of business sale that only deals with assets and liabilities. ​​ The main difference between asset sales vs. Learn the tax implications for each type of sale. An asset sale is when a company sells assets, such as equipment, customer lists, goodwill, and licenses. In this type of sale, there is no change in ownership. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Generally, a stock sale is better for the seller and an asset sale is better for the buyer.