An asset sale gives the buyer a clean slate even if they continue using the old company's name. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation.Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Learn the tax implications for each type of sale. ​​ The main difference between asset sales vs. An asset sale is when a company sells assets, such as equipment, customer lists, goodwill, and licenses. In this type of sale, there is no change in ownership. While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications.