Understand the acquisitions of asset sale vs stock sale. Your decision will have legal and tax implications.Deciding between an asset sale and a stock sale is crucial when selling your business. Our article will help you choose the best option. By Greg Shine – Blue Valley Capital. Selling your company? Click here for a quick primer and summary of some of the advantages and disadvantages of mergers, stock purchases and asset sales. The short answer is that a stock sale is better for you, the seller, while the buyer benefits from an asset sale. We encourage you to discuss any proposed transaction in advance with OAG's Charities.