In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation.In a stock sale, the buyer acquires equity from the target company's shareholders. An asset sale otherwise known as an asset deal or asset purchase is a special type of business sale that only deals with assets and liabilities. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Learn the tax implications for each type of sale. One major difference between a stock sale and asset sale is that the buyer typically does not acquire the existing liabilities of the selling company. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. Simon Broward Monument Company LLC submits a monument retail sales agreement for approval.