Learn the tax implications for each type of sale. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation.An asset sale otherwise known as an asset deal or asset purchase is a special type of business sale that only deals with assets and liabilities. Asset sales are generally more favorable to buyers, and stock sales are more advantageous to sellers because of the way each is treated for tax purposes. An asset is ideal if you want more demand and a higher sale price, while a stock sale is ideal if you want to sell sooner and at favorable tax terms. Get a complete comparison between an asset sale vs. Stock sale, including pros and cons associated with each option for selling a business. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. Unlike asset sales, stock sales do not require conveyances of each individual asset. One of our more popular blog posts focused on asset deal vs.