Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Learn the tax implications for each type of sale.While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. An asset sale transaction involves the sale of some or all of the assets used in a business from a selling company to a buyer. In a stock sale, the buyer acquires equity from the target company's shareholders. An asset is ideal if you want more demand and a higher sale price, while a stock sale is ideal if you want to sell sooner and at favorable tax terms. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities.