Asset sales are generally more favorable to buyers, and stock sales are more advantageous to sellers because of the way each is treated for tax purposes. As a buyer, an asset sale is advantageous because it allows you to purchase only the parts of the business you want.Asset sales and equity sales offer unique advantages and disadvantages that must be carefully considered when deciding to sell a business. In an asset sale, the seller may face double taxation. Intangible assets may be subject to capital gains tax. Advantages for the Buyer. Explore tax strategies for selling your business. Bessemer Trust's expert guidance covers asset vs. An asset sale provides greater protection for a purchaser. An asset sale is also best for an insolvent vendor company.