An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. In a stock sale, the buyer acquires equity from the target company's shareholders.Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Learn the tax implications for each type of sale. While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. Asset Sales involve transferring specific assets and liabilities from the seller to the buyer. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. An asset is ideal if you want more demand and a higher sale price, while a stock sale is ideal if you want to sell sooner and at favorable tax terms. Get the latest travel news, guides, tips and ideas. See photos and slideshows of the most beautiful places, best vacation spots and places to visit.