In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. In an asset sale, the new owner purchases the business's physical assets.The seller retains all rights to the legal entity. Asset sales involve the sale of a company's tangible or intangible assets rather than the sale of the company itself. Assets sales are more involved than stock sale in that you have one corporate entity conveying both tangible and intangible assets to another corporate entity. An asset sale involves the purchase of individual assets and liabilities. An asset purchase agreement is a type of contract that pertains specifically to the sale of a business or particular business assets. An asset purchase agreement is a contract for the sale of a business or specific business assets.