In an asset sale, the new owner purchases the business's physical assets. The seller retains all rights to the legal entity.Typically, parties to a business asset purchase agreement in Florida engage attorneys to negotiate on their behalf. An asset sale involves the purchase of individual assets and liabilities. What do asset sales entail? Asset sales involve the sale of a company's tangible or intangible assets rather than the sale of the company itself. Key facts about business asset purchase agreement (APA) and sample template for asset sale in Florida and explanations about what should go in an APA. If it's an asset sale, list the specific assets and liabilities included in the sale. This can include equipment, inventory, contracts, trademarks, and debts. Many legal documents are needed to sell a business in Florida, but there are five that are the core of any sale and should be focused on carefully.