In an asset sale, a firm sells some or all of its actual assets, either tangible or intangible. An asset sale occurs when the assets of your business are sold to a buyer.An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. In an asset sale, your corporation or LLC sells its assets to the buyer and you continue to own the corporate stock or LLC membership interests. An asset sale is the sale of just the good stuff: the equipment, trademarks, and customer list, for example. Asset sales are types of business transaction where buyers purchase assets from a business, and the sellers retain legal ownership of the company.