Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Learn the tax implications for each type of sale.In a stock sale, the buyer acquires equity from the target company's shareholders. While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. In stock sales, the buyer purchases the owner's shares of the corporation. Unlike asset sales, stock sales do not require conveyances of each individual asset. An asset is ideal if you want more demand and a higher sale price, while a stock sale is ideal if you want to sell sooner and at favorable tax terms. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities.