An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. From the tax perspective of the buyer, an asset sale allows for a stepup in the tax basis of the assets acquired.In a stock sale, the buyer acquires equity from the target company's shareholders. Stock sales tend to attract taxes too. An asset sale may allow you to benefit from tax advantages, such as offsetting gains with capital losses, potentially reducing your overall tax liability. A stock purchase is a complete purchase of a company, including all the assets and liabilities. Stock purchases thus have different tax outcomes. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. The short answer is that a stock sale is better for you, the seller, while the buyer benefits from an asset sale. Land must equal or exceed the assessed value of the land as of the date of the sale. For​.