An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't.While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. Assets sales are more involved than stock sale in that you have one corporate entity conveying both tangible and intangible assets to another corporate entity. Learn the tax implications for each type of sale. In an asset sale, the buyer purchases specific assets and liabilities of the business rather than acquiring the ownership of the company itself. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. An asset sale transaction involves the sale of some or all of the assets used in a business from a selling company to a buyer.